With over 120,000 people in ช่วงเวลาแห่งความสนุกเมื่อเล่นบาคาร่า, the Thailand Gaming Expo is the largest gaming event in the country. Major international game developers and local game design and development studios showcased the latest creations. Gaming has become a popular way to unwind and connect with friends. The event is supported by the Tourism Authority of Thailand and Siam Paragon.
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Thailand is home to over 32 million active gamers, with 95% of them playing PC and mobile games. It has a strong competitive gaming scene and is an eSports hub in Southeast Asia. While neighbouring countries such as Vietnam and Cambodia are also focusing on eSports, the popularity of a few popular eSports titles is stronger in Thailand. The most popular mobile game in Thailand is Garena Free Fire.
The gaming industry in Thailand is growing at a fast pace. The country is the 23rd largest gaming market in the world, and generates over 330 million dollars in revenue each year. It boasts numerous popular game development studios, such as Sandbox Local, Sanuk Games, and Gamesquare. Some of the most popular game titles include M.A.S.S. Builder, Home Sweet Home, and RPGs. Virtual Reality games have also hit the market, but there are still a few limitations to its popularity.
In Thailand, gaming has become an important leisure and professional activity. As a result, brands must take a close look at their consumers and find a way to reach them. Brands can approach different segments of the gaming population, such as casual players, casual gamers, and professional gamers. By understanding the gaming habits and lifestyle of these consumers, they can create a more relevant and effective campaign that will resonate with the gamer community.